• OnRec is the visual journal of IAMOMEEZ — a Bay Area based creative studio rooted in Oakland street culture, lifestyle photography, and documentary storytelling. Founded by Omar Lockhart Jones, IAMOMEEZ bridges culture and commercial execution blending urban authenticity with global brand standards. With experience collaborating on projects involving major brands such as Apple and Nike, Meez operates at the intersection of culture, commerce, and creative direction.

  • The Bay Area has long shaped the visual language of urban and lifestyle photography. From Oakland’s street culture to San Francisco’s architecture and Berkeley’s layered textures, the region demands authenticity.

    OnRec documents that world.

    IAMOMEEZ specializes in:

    • Urban photography

    • Lifestyle campaigns

    • Documentary-style storytelling

    • Commercial brand shoots

    • Creative direction for cultural brands

    This is not trend-based work. It’s rooted perspective.

  • Brands today are searching for photographers who understand both:

    • Street culture
    • Documentary realism
    • Commercial execution

    IAMOMEEZ brings cultural fluency with production discipline the kind required to work with global brands while staying grounded in local authenticity.

    From on-location Oakland shoots to controlled studio campaigns, the approach stays consistent:

    Story first. Culture always.

  • Finding a creative director for a brand campaign in Oakland requires more than aesthetics.

    It requires:

    • Cultural awareness

    • Production understanding

    • Strategic vision

    • Community connection

    OnRec showcases the creative process not just finished results. It documents how ideas form, how campaigns are shaped, and how storytelling becomes scalable brand language.

    IAMOMEEZ operates as both photographer and creative director aligning visual execution with brand narrative.

  • The Bay Area offers diverse commercial production spaces from Oakland studios to San Francisco production warehouses.

    IAMOMEEZ works fluidly between:

    • Studio environments

    • On-location documentary shoots

    • Hybrid commercial campaigns

    Every environment is treated as a storytelling space.

  • OnRec is more than behind-the-scenes content.

    It’s:

    • A visual archive

    • A study in creative discipline

    • A look at how urban storytelling evolves

    • A blueprint for culturally rooted brand building

    For brands searching for urban and lifestyle photographers in the Bay Area…
    For teams looking for a creative director in Oakland…
    For campaigns that need authenticity with execution…

    OnRec is the process behind the product.